As businesses grow and learn what works and what doesn’t, a website needs to continue to serve its purpose of representing the brand and communicating to its customers. ~ Marni Reecer
Since its opening in late 2016, The Lazy Moose on Magnolia Avenue in Fort Worth has gone through a few changes, as businesses tend to do over time. What has remained is their intention and purpose — to create the perfect combination of a comfortable place, good drinks and good “eats” for customers. Initially, music was part of their intention, and they offered live piano during happy hour, and live music on the weekends, but they soon realized that the smaller space worked better for games, and so last year a pool table was brought in, along with a variety of other electronic games, including Golden Tee Golf and a jukebox that also serves as a photo booth for pics with your friends.
In keeping with the desire to serve good food choices, not necessarily your typical “bar food”, the menu was continually tested and tweaked based on customer feedback and sales. The team also tried some events such as trivia nights, beer tastings, and pint nights.
Back to the 80s
This Spring they launched what I think is the best event yet: Back to the 80s Nights on Thursdays! I admit, I do get nostalgic when it comes to the 80s (yes I am that old) and I find myself wishing I could go back sometimes. But all in all I think even if you weren’t a teenager in the 80s, you will enjoy walking in to the music of that time being played, portraits of celebrities and other icons during those days, and you might even catch some staff and patrons wearing 80s attire! It’s just a fun concept and I like it.
Flash forward to Summer 2018…
In order to incorporate what I call the current “vibe” of the Lazy Moose, I wanted to really tie down the style guide, with consistent fonts and colors, and create a website that was more appealing and still easy to navigate.
The purple color from the lights that adorn the big glass windows just begged to be used. So the old brown/maroon color scheme was replaced with brown and purple, which also appeals to the TCU crowd I suspect. We also needed to highlight ongoing events, like 80s night and Tiki Tuesdays (during the summer), as well as their Happy Hour, and showcase the significant number of positive reviews they’ve received on Yelp, Trip Advisor, and Google.
The new web design cleaner, easier to read, and appealing both on desktop and mobile. In addition being a WordPress site, it is in the perfect position to grow with the business, in whichever direction it need to, including the ability to sell merchandise online.
“Menu layout, social media, press releases, web design, printing, E-commerce…she does it all!” ~ Vance Martin, Partner
Time will tell how the new design is received, and we will be monitoring stats and engagement across all online channels as well.
In the meantime if you haven’t been to The Lazy Moose – I highly recommend you check it out! You’ll find everything they promise in their tagline – Comfortable. Drinks. Eats. and MUSIC. (even if it’s not live) and… don’t miss 80s Night!