Branding & logo design
Your logo design is the graphic symbol that represents a person, company, or organization. If it’s well-known enough, like the Nike swoosh, you might see it used without the name of the business and still recognize the association. Typically, most logos consist of a typographic part that more clearly spells out the name of the organization.
Brand Identity Checklist
A short list of items to include when building your brand’s visual identity:
- A simple color palette – 1-3 primary colors and 2-3 secondary colors.
- A primary logo mark and wordmark.
- A secondary logo mark and/or wordmark – This should be designed to be used in place of your primary logo, like on a t-shirt, hat, or pencil.
- Fonts – As simple as Helvetica, or they custom-built. If you’re looking for ease of use, pick a font that is available on all computers. If you want something more distinct, choose a lesser-known font.
Ready to start?
Our logo design questionnaire gives you the opportunity to articulate your brand offering, your style, and helps us create the type of logo and brand elements that identify your company.