Dr. Lola Gershfeld, CEO of Level Five Executive, a business consulting firm that improves the effectiveness of leaders, boards, and teams through the Emotional Connection (EmC) process.
“No other company offers the training on the EmC process. Some companies offer components of it like understanding emotions, but no one offers how to reconnect people together.” ~ Dr. Lola Gershfeld
Lola needed a website that was inspiring. She wanted people to visit her website and be intrigued, excited and interested. She also needed to position herself as a credible resource of information for leadership training, board, and team dynamics.
Dr. Gershfeld is a keynote speaker, a consultant, a published author, a researcher and very passionate about the power of emotional connection. It was our job now to create a visual representation online with functionality in place to help her achieve the following goals:
Her primary objective was to increase brand awareness and grow her family of “EmCers” through EmC Training and Certification. Other purposes included an increase in speaking engagements, consulting projects and sales of her books and materials.
Her current graphics in marketing materials were beautiful, and she loved the way they looked. So we used these as a basis for designing her website. We moved away from the solid white background with lots of text, to a more colorful and exciting layout that was easy on the eye and provided a playful yet professional appeal.
We opted for navigational links that were a bit more intriguing than her competitors, we kept it short and straightforward with words that invited the user to click.
A long list of testimonials proves the value of EmC training and consulting, and we needed this to be front and center, so on nearly every page, you will find some testimonials, as well as an entire page dedicated to these. We also added a way for new EmCers to add their own testimony and submit it for review.
Her published articles were not as prominent on her old site so we added a blog where they could be categorized and displayed in a way that was more inviting.
Identifying the 5 main services was key to creating a layout to accommodate each unique service. So we took the time to understand each service and came up with a design and user flow that made the most sense. So for instance, the training page gives thorough descriptions of each and then take the user directly to training dates and registration.
With a variety of training opportunities, webinars, conferences and speaking engagements on the calendar, we needed to a way to display these events on the homepage as well on their own page. As a bonus, these public events are also automatically pulled into the member’s area!
A smooth checkout process was needed so that the user could easily and conveniently purchase training, or other materials without leaving the site. We did this through a Stripe integration and WooCommerce shopping cart.
Private Members Area
As we went along, we realized that adding a members area would be critical to the growth of the EmC community. So we worked closely together to design a members area that would encourage continuous learning and interaction and be a place to store valuable resources and materials, such as past webinars, coaching calls, videos, worksheets, and research articles.
Members can post badges of their certifications to LinkedIn and download beautiful certificates to print and share with others.
We also added a forum and members map which make it even more inviting to see where each member is located and to foster connections between members.
So far so good! Everything is live, and Lola was so pleased that she has chosen ReecerMedia as her official partner in all thing webs and marketing related. For Level Five Executive that means more than just a happy and healthy website. We are involved in creating static and video content and designs, developing marketing materials, writing press releases, editing publications, email marketing campaigns, social media posts & advertising, online listings, GoogleAds, and more.
From our discussions since the launch Lola has told us that her business is growing and it is due in large part to the new look and feel and functionality of LevelFiveExecutive.com.
This is a project I am very proud of, and I look forward to going through EmC Training myself this Spring in Washington, D.C. I hope to incorporate the EmC process in my work with clients and my team. ~ Marni Reecer
Creativity in design, very talented, affordable price, response time, easy to work with, collaborative, engaging, motivating, on track with projects, and delivers results. Excellent experience. Love my website. I highly recommend ReecerMedia for all your website needs.
Marni is a very creative, and highly skilled web designer. She recently helped me design and launch the Bridge 3 website. She is very collaborative and provides great customer service. Marni took the time to listen to my story and what my business objectives were before building the site. I highly recommend her services.
I had a moment and just wanted to thank you again. I love the new look, feel, and functionality of the web site. I see traffic is up double than what it was with Go Daddy and have clear insight on how I can keep improving my SEO. Anyways, I wanted to pass along how great you’ve been to work with.