Bridge 3 is the name Jonathan Silk chose to represent his unique “human-centered” approach to Leadership Development, a plan that was born from a real war situation in Iraq. On that unforgettable day, his mission was to seize Bridge 3. Things were going smoothly, they had all the gear and technology, they thought they were ready, but all of a sudden their night vision was impaired and they found themselves surrounded by enemy fire. Jonathan took a hit in the chest, many of his soldiers were down. Somehow, they rallied, they survived and succeeded in securing the bridge.
What he learned through this experience and others like it, was that technology wasn’t enough. It was the HUMANS who won the fight. It was the “soft skills” his soldiers relied on to get them through, to adapt, to rise to the occasion and to get through what indeed was an impossible situation.
Now retired from the Army, Jonathan is a doctoral student at Pepperdine University, who has partnered with him to offer a Leadership Essentials course for continuing education credits in the Graduate School of Education and Psychology.
Jonathan needed a website that would communicate his unique offering of Assessments and Continuing Education courses for high performing individuals. First and foremost, he needed a great looking and professional website that would appeal to new clients once they arrived. Next, Jonathan wanted to stand out among other leadership development companies as an individual who has the true grit of experience and is well studied. Lastly, he wanted his website to rank high in search, and eventually higher than another company that is called “Bridge 3”.
We kicked off the project with a straightforward layout that would accommodate the working parts of his website. With a keyword strategy in mind, we structured the main landing pages for search (leadership development, assessments, and continuing education), and added a blog so that Jonathan can continue to engage, challenge and educate people with real stories and information all centered around his unique approach.
Then I arranged a photo shoot with Peter Robbins at Jonathan’s office, to obtain profile pictures that would convey his personality, purpose and establish trust with his potential clients and students.
The overall design is modern, bold and clean with a style that compliments the Bridge 3 brand.
I also “sped up” the website so that it is well above average, giving it an edge over other sites that may come up in results, and told Google it was ready for indexing.
Marni is a very creative, and highly skilled web designer. She is very collaborative and provides great customer service. Marni took the time to listen to my story and what my business objectives were before building the site. I highly recommend her services. ~ Jonathan Silk, MBA
Creativity in design, very talented, affordable price, response time, easy to work with, collaborative, engaging, motivating, on track with projects, and delivers results. Excellent experience. Love my website. I highly recommend ReecerMedia for all your website needs.
Marni is a very creative, and highly skilled web designer. She recently helped me design and launch the Bridge 3 website. She is very collaborative and provides great customer service. Marni took the time to listen to my story and what my business objectives were before building the site. I highly recommend her services.
I had a moment and just wanted to thank you again. I love the new look, feel, and functionality of the web site. I see traffic is up double than what it was with Go Daddy and have clear insight on how I can keep improving my SEO. Anyways, I wanted to pass along how great you’ve been to work with.