Your logo design is the graphic symbol that represents a person, company, or organization. If it’s well-known enough, like the Nike swoosh, you might see it used without the name of the business and still recognize the association. Typically, most logos consist of a typographic part that more clearly spells out the name of the organization.

Brand Identity Checklist

A short list of items to include when building your brand’s visual identity:

• A simple color palette – 1-3 primary colors and 2-3 secondary colors.
• A primary logo mark and wordmark.
• A secondary logo mark and/or wordmark – This should be designed to be used in place of your primary logo, like on a t-shirt, hat, or pencil.
• Fonts – As simple as Helvetica, or they custom-built. If you’re looking for ease of use, pick a font that is available on all computers. If you want something more distinct, choose a lesser-known font.